Businesses Online Q&A

Q: How does advertising work for sales people?

A: It does the work of prescreening the customer. When you get a contact as the result of advertising, they are already sold on the idea/need. All that's left to do is close the sale. Targeted traffic requires less time and effort and prevents the sales person from having to weed through rejection after rejection to find the potential customer. Advertising lets the customer find you.